Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Marco Mandolfo, Michele Di Dalmazi and Lucio Lamberti
| Year of publication: |
2024
|
|---|---|
| Authors: | Mandolfo, Marco ; Di Dalmazi, Michele ; Lamberti, Lucio |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 5, p. 553-575
|
| Subject: | brand attitude | brand memory | consumer neuroscience | physiological measure | Product placement | sponsor disclosure | Product Placement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Neurowissenschaften | Neuroscience | Markenartikel | Brand | Musik | Music | Wahrnehmung | Perception | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2152475 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052727