"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Bo Huang & Carolane Juaneda & Sylvain Sénécal & Pierre-Majorique Léger
| Year of publication: |
2021
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| Authors: | Huang, Bo ; Juaneda, Carolane ; Sénécal, Sylvain ; Léger, Pierre-Majorique |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 54.2021, p. 1-10
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| Subject: | Biased competition model | Gestalt principles | Product proximity | Product similarity | Visual attention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktivität | Productivity | Wahrnehmung | Perception | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592149