Nudge the lunch : a field experiment testing menu-primacy effects on lunch choices

Ola Andersson and Lif Nelander

By way of a field experiment conducted at a university cafeteria this paper finds that placing a vegetarian option instead of a meat option at the top of a menu decreases the share of meat dishes sold by 11%. This translates to a 6% decrease of daily emissions due to food sales. Using data on payment method, we find that the result is most likely driven by non-students responding to the nudge.

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Year of publication:	2021
Authors:	Andersson, Ola ; Nelander, Lif
Published in:	Games. - Basel : MDPI, ISSN 2073-4336, ZDB-ID 2527220-2. - Vol. 12.2021, 1/2, p. 1-19
Subject:	behavioral economics \| field experiment \| limited attention \| menu intervention \| nudging \| salience \| sustainable food consumption \| Verhaltensökonomik \| Behavioral economics \| Feldforschung \| Field research \| Experiment \| Konsumentenverhalten \| Consumer behaviour \| Ernährungsverhalten \| Eating habit \| Lebensmittelkonsum \| Food consumption \| Nudge

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.3390/g12010002 [DOI] hdl:10419/257485 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012432523