Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Crystal Reeck, Nathaniel A. Posner, Kellen Mrkva, and Eric J. Johnson
| Year of publication: |
2023
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|---|---|
| Authors: | Reeck, Crystal ; Posner, Nathaniel A. ; Mrkva, Kellen ; Johnson, Eric J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 4, p. 510-527
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| Subject: | choice architecture | decision making | mobile apps | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Entscheidung | Decision | Anwendungssoftware | Application software |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221141066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325373