Nudging moods to induce unplanned purchases in imperfect mobile personalization contexts
Shuk Ying Ho, Kai H. Lim
| Year of publication: |
September 2018
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|---|---|
| Authors: | Ho, Shuk Ying ; Lim, Kai Hin |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 42.2018, 3, p. 757-778
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| Subject: | Mobile personalization | imperfect recommendations | mood | unplanned purchase | mood congruence | Konsumentenverhalten | Consumer behaviour | Emotion | Persönlichkeitspsychologie | Personality psychology | Personalisierung | Personalization | Experiment | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2018/14083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919555