Number 2-3 - Connecting to customers: Value, volume and one-to-one - The PISCESSM Process: Guiding clients to creative positioning strategies
| Year of publication: |
2000
|
|---|---|
| Authors: | Vardis, Harry ; Vasa-Sideris, Sandra |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 15.2000, 2-3, p. 163-169
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