Number 2 - Increasing the persuasiveness of a service guarantee: The role of service process evidence
| Year of publication: |
2001
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|---|---|
| Authors: | Marmorstein, Howard ; Sarel, Dan ; Lassar, Walfried M. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 15.2001, 2-3, p. 147-159
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