Number 5 - Opinion leaders as a segment for marketing communications
| Year of publication: |
2001
|
|---|---|
| Authors: | Chaney, Isabella M. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 19.2001, 5, p. 302-308
|