Nurturing bonds : the essence of moral reasoning in linking relationship marketing orientation to customer value co-creation behavior through customer engagement
Md. Shamsul Arefin, Nujhat Nabila Ayshe, Md. Shariful Alam, James Bakul Sarkar and Mohammad Faridul Alam
| Year of publication: |
2025
|
|---|---|
| Authors: | Arefin, Md Shamsul ; Ayshe, Nujhat Nabila ; Alam, Md. Shariful ; Sarkar, James Bakul ; Alam, Mohammad Faridul |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 38.2025, 5, p. 531-552
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| Subject: | Customer engagement | Customer value co-creation behavior | Healthcare industry | Moral Reasoning | Relationship marketing orientation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2025.2492078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015532893