Extent:
x, 309 p
ill
24 cm
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references (p. [297]-302) and index
ISBN: 0-471-85325-9
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001430355