Obesity and heart disease awareness: a note on the impact of consumer characteristics using qualitative choice analysis

This note examines the impact of socio-economic and demographic factors on the likelihood that an individual is aware of the link between being overweight and heart disease. Results indicate that nonwhites, lower educated individuals, and those with lower income are less likely to be aware of the link between being overweight and heart disease. Considering the extent of the obesity problem in the United States, these results should be used as a guide in the design of food policy and health education campaigns about obesity and heart disease.