Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Year of publication: |
2022
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Authors: | Patil, Ashutosh ; Malhotra, Naresh K. ; Maity, Moutusy |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1428-1450
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Subject: | attitude | purchase intentions | consumer knowledge | online review summaries | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wissen | Knowledge | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Social Web | Social web | Personalisierung | Personalization |
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