OBSERVATIONS: Creating Effective Brand Names: A Study of the Naming Process
| Year of publication: |
1997
|
|---|---|
| Authors: | Kohli, Chiranjeev ; LaBahn, Douglas |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 1, p. 67
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