OBSERVATIONS - Effects of Structural and Perceptual Factors on Attitudes toward the Website
| Year of publication: |
2003
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|---|---|
| Authors: | McMillan, Sally J. ; Hwang, Jang-Sun ; Lee, Guiohk |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 4, p. 400-409
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