OBSERVATIONS - Response Variation in E-mail Surveys: An Exploration - Researchers are beginning to use electronic mail (e-mail) for survey data collection. This study examines whether techniques used to influence response in postal mail surveys also apply to e-mail
| Year of publication: |
1999
|
|---|---|
| Authors: | Sheehan, Kim Batel ; McMillan, Sally J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 39.1999, 4, p. 45-54
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