OBSERVATIONS - The Impact of Content and Design Elements on Banner Advertising Click-through Rates
| Year of publication: |
2003
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|---|---|
| Authors: | Lohtia, Ritu ; Donthu, Naveen ; Hershberger, Edmund K. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 4, p. 410-418
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