Obsessed with surprise? : the effects of probabilistic selling on online consumers' repurchase intention
Yi Sun, Zihao Yuan and Huiling Cheng
| Year of publication: |
2024
|
|---|---|
| Authors: | Sun, Yi ; Yuan, Zihao ; Cheng, Huiling |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 5, p. 690-711
|
| Subject: | expectation confirmation theory | perceived value theory | Probabilistic goods | probabilistic selling | repurchase intention | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2024.2306565 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553351