Obstacles to upgrading customer value-in use in retail banking
Ilkka Lähteenmaki and Satu Nätti
| Year of publication: |
2013
|
|---|---|
| Authors: | Lähteenmaki, Ilkka ; Nätti, Satu |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 5, p. 334-347
|
| Subject: | Retail banking | Customer orientation | Customer perceived value | Value-in-use | Banking | Customers | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787623