Of clouds and zombies : how and when analogical learning improves evaluations of really new products
Michal Herzenstein, Steve Hoeffler
| Year of publication: |
October 2016
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|---|---|
| Authors: | Herzenstein, Michal ; Hoeffler, Steve |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 4, p. 550-557
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| Subject: | Really new product | Evaluation | Learning | Analogy | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Lernende Organisation | Learning organization | Bewertung | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2016.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597881