Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
| Year of publication: |
2008
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| Authors: | Labroo, Aparna A. ; Dhar, Ravi ; Schwarz, Norbert |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2008, 6, p. 819-831
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