Offering online recommendations with minimum customer input through conjoint-based decision aids
Arnaud De Bruyn; John C. Liechty; Eelko K. R. E. Huizingh; Gary L. Lilien
| Year of publication: |
2008
|
|---|---|
| Authors: | De Bruyn, Arnaud ; Liechty, John C. ; Huizingh, Eelko ; Lilien, Gary L. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 3, p. 443-460
|
| Subject: | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736766