Offline-channel planning in smart omnichannel retailing
Jian Chen, Yong Liang, Hao Shen, Zuo-Jun Max Shen, Mengying Xue
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Jian ; Liang, Yong ; Shen, Hao ; Shen, Zuo-Jun ; Xue, Mengying |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 24.2022, 5, p. 2444-2462
|
| Subject: | assortment planning | data analytics | facility location | omnichannel retail | smart retailing | smart-city operations | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2021.1036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295241