Offline expansion strategy of E-tailers as suppliers for brick-and-mortar stores
Wen He, Lu Wang, Qianbo Yin
| Year of publication: |
2025
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|---|---|
| Authors: | He, Wen ; Wang, Lu ; Yin, Qianbo |
| Published in: |
Operations research letters : a journal of INFORMS devoted to the rapid publication of concise contributions in operations research. - Amsterdam [u.a.] : Elsevier Science, ISSN 0167-6377, ZDB-ID 1467065-3. - Vol. 60.2025, Art.-No. 107276, p. 1-8
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| Subject: | Multichannel retail | Offline expansion | Spillover effect | Einzelhandel | Retail trade | Spillover-Effekt | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.orl.2025.107276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015359165