Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Year of publication: |
2024
|
---|---|
Authors: | Liao, Shu-Hsien ; Hu, Da-Chian ; Liu, Hui-Ling |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 3, p. 341-354
|
Subject: | Offline to online | Online to offline | Omni-channel | Channel brand trust | Customer satisfaction | Store image | Online rating | Online involvement | Re-patronize intention | Moderated mediation model | Kundenzufriedenheit | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Markenimage | Brand image | Social Web | Social web | Internet |
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