Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Shu-Hsien Liao, Da-Chian Hu and Hui-Ling Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Liao, Shu-Hsien ; Hu, Da-Chian ; Liu, Hui-Ling |
| Subject: | Offline to online | Online to offline | Omni-channel | Channel brand trust | Customer satisfaction | Store image | Online rating | Online involvement | Re-patronize intention | Moderated mediation model | Online-Handel | Online retailing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing | Markenimage | Brand image | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-06-2023-0420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513281