Old dogs learning new tricks? : the effect of age and generation on shopping behaviour
Heli Marjanen, Anna-Maija Kohijoki, Kaisa Saastamoinen & Janne Engblom
| Year of publication: |
2019
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|---|---|
| Authors: | Marjanen, Heli ; Kohijoki, Anna-Maija ; Saastamoinen, Kaisa ; Engblom, Janne |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 5, p. 549-567
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| Subject: | generations | shopping orientation | longitudinal research | generational marketing | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Generationengerechtigkeit | Intergenerational equity | Alternde Bevölkerung | Aging population | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2019.1664613 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012209615