Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Shuvam Chatterjee (Department of Business Administration, Regent Education & Research Foundation, Dhakuria, Kolkata, West Bengal, India and Indian School of Mines, Jharkhand, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Chatterjee, Shuvam |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 8.2015, 3, p. 196-206
|
| Subject: | scent | branding | retail store | ambience | consumer awareness | sensory stimulus | global markets | Markenführung | Brand management | Indien | India | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Hotellerie | Hotel industry | Markenartikel | Brand | Marketingmanagement | Marketing management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435692