Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xiaoyan Xing; Anthony G. Church; Norm O'Reilly; Ann Pegoraro; John Nadeau
| Year of publication: |
2008
|
|---|---|
| Authors: | Xing, Xiaoyan ; Church, Anthony G. ; O'Reilly, Norm ; Pegoraro, Ann ; Nadeau, John |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 4, p. 321-335
|
| Subject: | Sport | Sports | Sportveranstaltung | Sport event | Stadtmarketing | City marketing | Event-Marketing | Event marketing | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003761161