Omni-channel retailing : do offline retailers benefit from online reviews?
Yiming Li, Gang Li, Giri Kumar Tayi, T.C.E. Cheng
| Year of publication: |
2019
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|---|---|
| Authors: | Li, Yiming ; Li, Gang ; Tayi, Giri Kumar ; Cheng, T. C. E. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 218.2019, p. 43-61
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| Subject: | Game theory | Information integration | Omni-channel retailing | Online reviews | Online selling format | Spillover effect | Online-Handel | Online retailing | Einzelhandel | Retail trade | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Spieltheorie | Multikanalvertrieb | Multichannel strategy | Spillover-Effekt | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2019.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
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