Omni-channel retailing on platforms : disentangling the effects of channel integration and inter-platform function usage difference
Jie Fang, Hefu Liu, Zhao Cai, Chee-Wee Tan
| Year of publication: |
2023
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|---|---|
| Authors: | Fang, Jie ; Liu, Hefu ; Cai, Zhao ; Tan, Chee-Wee |
| Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 69.2023, 2, p. 197-216
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| Subject: | E-marketplace platform | hierarchical linear model | information integration | inter-platform function usage difference | physical integration | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Lieferkette | Supply chain |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joom.1186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293329