Omnichannel experience : towards successful channel integration in retail
Year of publication: |
2019
|
---|---|
Authors: | Tyrväinen, Olli ; Karjaluoto, Heikki |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 1, p. 17-34
|
Subject: | Brand experience | Omnichannel retail | Omnichannel management | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Online-Handel | Online retailing |
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