Omnichannel experience : towards successful channel integration in retail
Olli Tyrväinen, Heikki Karjaluoto
| Year of publication: |
2019
|
|---|---|
| Authors: | Tyrväinen, Olli ; Karjaluoto, Heikki |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 1, p. 17-34
|
| Subject: | Brand experience | Omnichannel retail | Omnichannel management | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Markenführung | Brand management | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539219X15633616548498 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257442