Omnichannel management in B2B : complexity-based model : empirical evidence from a panel of experts based on fuzzy cognitive maps
Javier Alonso-Garcia, Federico Pablo-MartÃ, Estela Nunez-Barriopedro
| Year of publication: |
2021
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| Authors: | Alonso-Garcia, Javier ; Pablo-MartÃ, Federico ; Nunez-Barriopedro, Estela |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 95.2021, p. 99-113
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| Subject: | B2B | Fuzzy cognitive maps | Omnichannel management | What-if | Fuzzy-Set-Theorie | Fuzzy sets | B-to-B-Marketing | Business-to-business marketing | Kognition | Cognition | Lieferantenmanagement | Supplier relationship management | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.03.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588307