Omnichannel retailing : does it empower consumers and influence patronage?
Year of publication: |
2022
|
---|---|
Authors: | Mishra, Sita ; Malhotra, Gunjan ; Arora, Vibha ; Mukhopadhyay, Sandip |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 2, p. 229-250
|
Subject: | Consumer satisfaction | India | Omnichannel retailing | Online-offline integration | Patronage intention | Perceived consumer empowerment | Indien | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing |
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