Omnichannel retailing : does it empower consumers and influence patronage?
Sita Mishra and Gunjan Malhotra, Vibha Arora and Sandip Mukhopadhyay
| Year of publication: |
2022
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|---|---|
| Authors: | Mishra, Sita ; Malhotra, Gunjan ; Arora, Vibha ; Mukhopadhyay, Sandip |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 2, p. 229-250
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| Subject: | Consumer satisfaction | India | Omnichannel retailing | Online-offline integration | Patronage intention | Perceived consumer empowerment | Konsumentenverhalten | Consumer behaviour | Indien | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Einzelhandel | Retail trade | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-04-2021-0199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013397937