Omnichannel retailing : exploring future research avenues in retail marketing and distribution management
Neha Sharma and Nirankush Dutta
| Year of publication: |
2023
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|---|---|
| Authors: | Sharma, Neha ; Dutta, Nirankush |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 7, p. 894-919
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| Subject: | Bibliometric analysis | Channel integration | Customer behaviour | Omnichannel retailing | Systematic literature review | Technology | Bibliometrie | Bibliometrics | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Vertrieb | Physical distribution | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-05-2022-0166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315177