Omnichannel retailing : the role of situational involvement in facilitating consumer experiences
Tzyh-Lih Hsia, Jen-Her Wu, Xiaoyu Xu, Qi Li, Lifang Peng, Simon Robinson
| Year of publication: |
2020
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|---|---|
| Authors: | Hsia, Tzyh-Lih ; Wu, Jen-Her ; Xu, Xiaoyu ; Li, Qi ; Peng, Lifeng ; Robinson, Simon |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 8, p. 1-14
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| Subject: | Activity theory | Omnichannel | Omnichannel retailing | Personalized incentive | Situational involvement | Consumer experience | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012418450