Omnichannel retailing with brand engagement, trust and loyalty in banking : the moderating role of personal innovativeness
Quynh Tran Xuan, Hanh T.H. Truong and Tri Vo Quang
| Year of publication: |
2023
|
|---|---|
| Authors: | Quynh Tran Xuan ; Hanh T.H. Truong ; Tri Vo Quang |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 3, p. 663-694
|
| Subject: | Assurance quality | Brand trust | Engagement | Integration quality | Omnichannel banking | Perceived fluency | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Multikanalvertrieb | Multichannel strategy | Privatkundengeschäft | Personal banking | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-07-2022-0292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267112