Omnichannel retailing with different order fulfillment and return options
Year of publication: |
2023
|
---|---|
Authors: | Liu, Yongcong ; Xiao, Yixuan ; Dai, Yue |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 61.2023, 15, p. 5053-5074
|
Subject: | buy online and pick up in store | buy online and return in store | Omnichannel strategies | product returns | strategic consumer behaviour | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Lagermanagement | Warehouse management | Auftragsabwicklung | Order processing | Vertriebsweg | Distribution channel |
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