Omnichannel services : the false premise and operational remedies
Opher Baron, Xiaole Chen, Yang Li
| Year of publication: |
2023
|
|---|---|
| Authors: | Baron, Opher ; Chen, Xiaole ; Li, Yang |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 2, p. 865-884
|
| Subject: | channel interference | customer choices | omnichannel services | service operations | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Dienstleistung | Services | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294264