On becoming creative consumers - user roles in living labs networks
Year of publication: |
2014
|
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Authors: | Leminen, Seppo ; Westerlund, Mika ; Nyström, Anna-Greta |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 1, p. 33-52
|
Subject: | living lab | user | user community | comsumer | creative consumer | role | open innovation | user-centric | user driven | co-creation | value | user role | living lab network | Kundenintegration | Customer integration | Open Innovation | Open innovation | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Kreativität | Creativity | Social Web | Social web |
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