On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Rodrigo Perez-Vega, Babak Taheri, Thomas Farrington, Kevin O'Gorman
| Year of publication: |
June 2018
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|---|---|
| Authors: | Perez-Vega, Rodrigo ; Taheri, Babak ; Farrington, Thomas ; O'Gorman, Kevin |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 66.2018, p. 339-347
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| Subject: | Social interactive value | Visual appearance | Identity attractiveness | Fan page engagement | Social response theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenimage | Brand image | Soziale Beziehungen | Social relations | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2017.11.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814767