On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
François Anthony Carrillat; Alain d' Astous and François Bellavance; François Eid
| Year of publication: |
2015
|
|---|---|
| Authors: | Carrillat, François A. ; Astous, Alain d' ; Bellavance, François ; Eid, François |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 621-642
|
| Subject: | Marketing | Identification | Sponsorship | Recognition | Sports | Recall | Sponsoring | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sport | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309579