On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Matteo de Angelis, Andrea Bonezzi, Alessandro M. Peluso, Derek D. Rucker, and Michele Costabile
| Year of publication: |
2012
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|---|---|
| Authors: | Angelis, Matteo de ; Bonezzi, Andrea ; Peluso, Alessandro M. ; Rucker, Derek D. ; Costabile, Michele |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 4, p. 551-563
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| Subject: | Virales Marketing | Viral marketing | Selbstevaluation | Self-assessment | Emotion | Kundenanalyse | Customer analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580812