On combining revealed and stated preferences to forecast customer behaviour: three case studies

Many companies collect stated preference data (SP) like intentions and satisfaction as well as revealed preference data (RP) like actual purchasing behavior. It seems relevant to examine the predictive usefulness of this information for future revealed preferences, that is, customer behavior. In this paper we address this issue by considering three case studies.

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Year of publication:	2002-02-13
Authors:	Franses, Philip Hans ; Verhoef, Peter
Institutions:	Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
Subject:	Customer behavior \| Forecasting \| Revealed preferences \| Stated preferences

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Extent:	application/pdf
Series:	Econometric Institute Research Papers. - ISSN 1566-7294.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series RePEc:ems:eureir Number EI 2002-04
Source:	RePEc - Research Papers in Economics

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