On Decisions That Lead to Decisions: Direct and Derived Evaluations of Preference
Year of publication: |
2004
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Authors: | Sood, Sanjay ; Rottenstreich, Yuval ; Brenner, Lyle |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 1, p. 17-25
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