On electronic word-of-mouth diffusion in social networks : curiosity and influence
Yu-Hui Fang, Kwei Tang, Chia-Ying Li and Chia-Chi Wu
| Year of publication: |
May 2018
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|---|---|
| Authors: | Fang, Yu-Hui ; Tang, Kwei ; Li, Chia-Ying ; Wu, Chia-Chi |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 3, p. 360-384
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| Subject: | social network | word-of-mouth | curiosity | influence | exploration | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1256014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881842