On enjoying watching movies in a theatre versus at home : a comparative analysis
Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg, Berend Wierenga
| Year of publication: |
2024
|
|---|---|
| Authors: | Ho, Jason Yiu-chung ; Eliashberg, Jehoshua ; Weinberg, Charles B. ; Wierenga, Berend |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 1, p. 29-44
|
| Subject: | Movie theaters | Product review ratings | Stochastic dominance | Streaming | Kino | Movie theatre | Theater | Theatre | Filmwirtschaft | Film industry | Film | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09705-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125146