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The public relations handbook
Theaker, Alison, (2004)
Rethinking public relations : the spin and the substance
Moloney, Kevin, (2000)
Perspectives on public relations research
Moss, Danny, (2001)
Multiplicity in corporate identity strategy
Leitch, Shirley, (1999)
Equity in corporate co‐branding : The case of adidas and the All Blacks
Motion, Judy, (2003)
Equity in corporate co-branding: The case of adidas and the All Blacks