On integrating multiple type of preferences into competitive analyses of customer requirements in product planning
Yan-Lai Li; Jia-Fu Tang; Kwai-Sang Chin; Xing-Gang Luo; Yun Pu ...
| Year of publication: |
2012
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|---|---|
| Authors: | Li, Yan-lai ; Tang, Jia-fu ; Chin, Kwai Sang ; Luo, Xing-gang ; Pu, Yun |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 139.2012, 1, p. 168-179
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| Subject: | Quality function deployment | Product planning house of quality | Customer requirement | Importance rating | Multi-format preference | Qualitätsmanagement | Quality management | Produktionsplanung | Production planning | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009572688