On-line focus groups : conceptual issues and a research tool
Mitzi M. Montoya-Weiss, Anne P. Massey ans Danial L. Clapper
| Year of publication: |
2007
|
|---|---|
| Authors: | Montoya-Weiss, Mitzi M. ; Massey, Anne P. ; Clapper, Danial L. |
| Published in: |
Fundamentals of marketing research ; Vol. 2. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 43-53
|
| Subject: | Marktforschung | Market research | Befragung | Interview |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003539057