On-line reputation systems : the effects of feedback comments and reactions on building and rebuilding trust in on-line auctions
Year of publication: |
2009
|
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Authors: | Utz, Sonja ; Matzat, Uwe ; Snijders, Chris |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 13.2008/09, 3, p. 95-118
|
Subject: | Konsumentenverhalten | Consumer behaviour | Auktion | Auction | Website | Beschwerdemanagement | Complaint management | Vertrauen | Confidence | Firmenimage | Corporate reputation | Experiment |
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