On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Paul Hewer; Douglas Brownlie
| Year of publication: |
2010
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|---|---|
| Authors: | Hewer, Paul ; Brownlie, Douglas |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 5/6, p. 428-440
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| Subject: | Konsumentenverhalten | Consumer behaviour | Brainstorming | Vorschlagswesen | Employee suggestion system | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003995625